There is a lot to think about when building a MarTech stack. It’s a crucial role that will automate manual tasks, inform decisions based on collected data, segment customers into cohorts so you can launch targeted campaigns and measure performance, so you know what’s working and what’s not. In addition to finding tools that help […]
As the world becomes more digitalised, online reputation can be the strongest asset or the biggest liability. This is because online reviews matter and are often used by consumers as their informants before making important decisions. YouGov’s latest study reveals the power of review and rating sites (like Google Reviews, Glassdoor, etc.) and the trust […]
For more than a year, consumers in the UAE have been relying on digital services, which have altered how they engage with brands, consume goods and services, and make purchasing decisions. A global study by Cisco AppDynamic shows that people are using 30 per cent more applications today than they did before the pandemic. The […]
How many of us remember walking into a gift shop when younger (and before a global pandemic put a stop to it) and eagerly searching for a fridge magnet, mug or pencil inscribed with our initials? Personalisation is a tactic brands and businesses have been using for years to hook us into their offerings. The […]
Startups are not only key drivers of economic growth and job creation but are often a catalyst for innovation. In the MENA region, innovation by young firms contributes significantly to aggregate productivity growth. When it comes to startup success stories in the region, ride-hailing service Careem, which was acquired by the US-based Uber in 2019, […]
The Pay As You Live model offers users personalised insurance premiums and empowers insurers with multiple touchpoints to connect with their customer base. What if your health insurance policy knew about your lifestyle choices or your motor policy was informed by your driving behaviours? Safe driving methods translate to lower premiums, while harsh driving is […]
Choosing the platform that best suits the company’s performance marketing strategy is crucial. Here are our top picks. Some of the best marketing strategies today are performance-driven. Becoming increasingly popular are performance marketing platforms that offer low-risk solutions to collect real-time data, measure, and track campaign insights. Some platforms provide end-to-end solutions, while others only […]
The Kingdom of Saudi Arabia (KSA) is focused on economic diversification — from a natural resource-based economy to an innovation hub powered by technology. The large and growing local population means solid domestic demand for goods, services and infrastructure. As a result, the government is pouring billions of dollars into high-tech infrastructure, launching funds, moving […]
Agility and innovation are the two enablers for business growth this year. With digital transformation and cloud, adoption businesses are trying to stay ahead of competitors. Investment in vendor solutions that promise enhanced business operation is a top priority across industries. From AI-driven customer engagement solutions to an innovative CRM model, here are a few […]
Keeping pace with the current performance marketing trends can help brands dramatically increase their marketing and business game As the marketing and advertising industry become more challenging, marketing technology vendors are looking to leverage the industry trends and create opportunities for themselves. Meanwhile, SEO is re-taking lead as a vital reason for brands to refocus […]
