25 minutes agoSmartly Synapse creates a continuous performance loop where marketer intent, business context, campaign activity and outcomes continuously inform one another.
27 minutes agoAI-Recommended Leads is purpose-built for on-platform 6sense advertising campaigns, where role alignment and buying relevance are already defined.
21 hours agoZeotap’s Emma Currie and Shravan Maheshwaran explain why enterprise customer data challenges are rarely about volume and often about usability, identity resolution and the ability to activate data at speed.
a day agoThe launch advances Yahoo DSP’s AI strategy, enabling advertisers to bring their own AI, use Yahoo DSP’s native agents, or combine both in an ecosystem.
a day agoThe Teads CTV Ensemble provides a single global access point for high-attention formats and measurable results – from brand storytelling to bottom-line performance.
a day agoThe format makes audiences active on Facebook, Instagram, X, and other social feeds available within the PropellerAds platform, with supply aggregated through its partners.
a day agoNew IAS Pulse solution closes the transparency gap, enabling publishers to better meet advertiser quality standards, reduce wasted media, and build partnerships.
