24 minutes agoThe acquisition is an important step in NCM’s growth strategy and will help expand its premium video and digital OOH advertising platform.
26 minutes agoThe Substrate connects and organises marketing data from paid and owned channels, CRM systems, offline activity, and third-party sources.
27 minutes agoThe Marketing Architects-MCG partnership pairs premium, upstream-optimised streaming supply with intelligent, AI-driven CTV and OTT media buying.
28 minutes agoThe collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.
29 minutes agoUnlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.
40 minutes agoRetail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.
a day agoThe Walls.io-EventMobi integration makes it easy for event teams to collect attendee posts, branded hashtag content, and live reactions and show them at the event.
a day agoQuantumDemand provides the context needed to understand when an account is actively progressing toward a purchase and which stakeholders are driving that decision.
