less than a minute agoThe collaboration automates creative deployment between platforms while enabling audience-informed creative decisioning through audience data available in Yahoo DSP.
less than a minute agoUnlike standalone AI assistants designed primarily for individual, conversation-based interactions, Letaido is built to support cross-functional marketing work.
less than a minute agoRetail media is pushing marketers beyond attribution and platform metrics, as InMarket’s Michael Della Penna and Basis’ Amy Rumpler explain why incrementality and business outcomes are becoming the new standard for measuring advertising impact.
23 hours agoThe Walls.io-EventMobi integration makes it easy for event teams to collect attendee posts, branded hashtag content, and live reactions and show them at the event.
23 hours agoTogether, Playdigo and HUMAN are giving advertisers and demand partners greater visibility, control and confidence across every impression.
23 hours agoQuantumDemand provides the context needed to understand when an account is actively progressing toward a purchase and which stakeholders are driving that decision.
23 hours agoThe ChatGPT pilot gives select SMB, mid-market and B2B advertisers an early opportunity to reach customers during AI-assisted research and discovery.
24 hours agoReal-time sports data, transactions and friend activity all feed one profile. Here's how CRM systems turn that into smarter, better-timed engagement.
