a hour agoThe biggest breakdown is that personalisation is still treated as a tactic rather than an operating system. Many brands understand the value of personalising the ad experience, but execution still happens across fragmented workflows, says Christiana Marouchos, VP of Marketing at StackAdapt
a hour agoNew integration brings Wunderkind’s identity and decisioning into Bloomreach, helping brands recognise more customers, enrich journeys, and drive incremental revenue — without changing workflows.
2 hours agoThe acquisition strengthens InMobi Advertising’s ability to help brands reach new app users across the iOS ecosystem, both through organic growth, and AI-powered optimisation.
2 hours agoTogether, Adswerve and Amplitude help clients analyse and act on real-time, governed data from a single source of truth with auditable, AI-ready outputs built in.
a day agoTwilio’s new platform capabilities are designed to serve customer engagement needs across an entire business while also integrating seamlessly into existing tech stacks.
a day agoThe launch reflects Rakuten Advertising's continued focus on developing proprietary AI capabilities that deliver smarter, more scalable tools for advertisers.
a day agoA new Jellyfish report positions Generative Engine Marketing as a critical framework for brands adapting to AI-driven discovery, conversational search, and LLM-led purchasing journeys.
a day agoThe partnership between Koddi and Universal Ads gives performance advertisers a seamless way to plan, activate, and measure omnichannel campaigns across retail media and premium streaming.
a day agoUnveiled at Amplify 2026, the release brings together real-time customer context, decisions, and execution in a single system, so teams can act in the moment instead of hours or days later.
