8 minutes agoThe integration of Proximic by Comscore into Amazon DSP for its third-party web supply is designed to help advertisers activate privacy-forward audiences more efficiently.
9 minutes agoThe Mirakl-Broadsign collaboration will enable more retailers and brands to activate, manage, and measure campaigns across the entire shopper journey through a single platform.
15 minutes agoThe most successful brands use logic to enable magic: they use data, technology, and AI to understand context, anticipate needs, remove friction, and make better decisions. The goal is to create customer experiences that feel effortless, personal, and relevant, says Ilaria Buonpane, CMO at Wear That, Chalhoub Group.
a day agoAs AI fatigue grows, marketers need less tool accumulation and more role clarity. The smartest AI stack is the one where every tool has a clear job across planning, performance analysis, and campaign execution.
a day agoThe acquisition advances Walmart’s strategy to build more accessible, full-funnel advertising solutions through Walmart Connect, its commerce media business.
a day agoRedo stated that a key area of investment will be the development of AI-driven commerce tools designed to support customer engagement throughout the shopping journey.
a day agoWisdom gives organisations a real-time window into the signals shaping their brand — transforming live social data into contextual intelligence and coordinated action.
