18 hours agoViral Nation’s new offering helps brands improve visibility and influence by tapping into consumer understanding, trust and recommendations.
18 hours agoPulse Media integrates with the Pulse Engagement Cloud, giving pharmaceutical marketers a unified platform to plan, execute, and measure omnichannel campaigns.
18 hours agoRight now, AI defaults to a textbook approach that isn't always pragmatic or takes into account interesting context or human taste, says Martina Lauchengco, Author of LOVED, where she talks about how to rethink the marketing of tech products. “The winners will have systems that do a better job on that.”
2 days agoVibe Marketing Tech Fest makes its Singapore debut on 18 November 2026, bringing together marketing, growth and performance leaders to discuss the technologies, strategies and customer trends shaping the future of marketing across Southeast Asia.
2 days agoUnder the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace.
2 days agoThe combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.
2 days agoThe AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.
2 days agoOpti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.
5 days agoThe report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
