9 minutes agoThe new capabilities reflect WRITER's commitment to delivering AI agents that listen, plan, and execute under the controls IT already trusts and grounded in each enterprises’ unique business intelligence.
10 minutes agoBy combining measurement across the full spectrum of audio and digital channels, Magellan AI provides a complete view of how campaigns perform across the media mix.
11 minutes agoCustom Skills lets brands define their own logic in plain language, build skills from scratch, customise how existing ones behave, and connect them to any system in their tech stack.
12 minutes agoBy embedding CreativeX within CreatorIQ workflows, every creator submission now meets Nestlé’s brand standards before a single media dollar is spent—ensuring brand suitability, creative rigour, and faster production cycles worldwide.
13 minutes agoThe integration combines Enghouse Networks´s DAI platform with INVIDI´s advanced ad decisioning and monetisation technology, enabling scalable targeted advertising across live and on-demand IP services.
18 minutes agoAs AI reshapes how consumers search and decide, marketers must move beyond clicks and MQLs to focus on visibility within AI-generated answers, redefining performance in a zero-click world.
4 days agoBuilt on NIQ’s comprehensive data ecosystem and enhanced with AI-enabled analytics, Precision Solutions allows clients to simulate outcomes, isolate true performance, and scale the strategies that deliver measurable results.
4 days agoThe enhancements by KNOREX are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.
4 days agoThe launch marks a strategic pivot for InMobi towards packaging capabilities that bundle inventory, targeting, creative, and measurement into single experiences designed to achieve specific, desired brand outcomes.
4 days agoThe funding will support continued investment in Hightouch’s platform, expanding its capabilities in AI-driven campaign orchestration, decisioning, and cross-channel execution.
