3 hours agoUniversal Ads’ New Campaign Management category expands its Business Partners Program to make TV advertising a part of platforms brands already use.
3 hours agoNew Content Compass 2.0, Brand Voice and enhanced analytics help communications teams turn AI visibility insights into optimised content and measure changes in brand visibility and perception.
3 hours agoWith podcast advertising built into beehiiv, creators can manage podcast sponsorships and programmatic ads alongside their newsletter advertising, paid subscriptions, and digital products.
2 days agoWith the ZoomInfo connector, mutual customers can add company and contact data for prospecting, enrichment, and account research to the agent workflows they already run in Exa.
2 days agoThe Madhive-AdImpact partnership empowers local media sellers and buyers with a granular understanding of advertisers investing in their markets across linear and CTV.
2 days agoKevel’s total capital raised now exceeds $100 million, reflecting strong demand for its technology across the retail and commerce media industry.
2 days agoFreshworks CMO Kady Srinivasan on the 27-point gap between attribution models and real pipeline impact — and what AI success should actually measure.
5 days agoThe new report provides transparency into where ads are consumed across linear and streaming channels, revealing a gap between viewership and ad exposure
