17 minutes agoUnder the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace.
18 minutes agoThe combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.
19 minutes agoThe AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.
20 minutes agoOpti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.
3 days agoThe report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
3 days agoThe update extends beyond Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.
3 days agoNew GEO monitoring, technographic data on TrustRadius product pages, and GEO optimisation services help vendors see and shape what AI tells buyers about their products.
3 days agoThrough integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.
4 days agoAccording to Roxana Nicolescu, VP, Brand Marketing & Social Media (Global), Wego.com, attention is not necessarily disappearing; it is becoming more fragmented, selective and rapidly reallocated between feeds, creators, searches, messages and cultural moments.
