less than a minute agoUnder the SCA, Sigma will align field teams, invest in demand generation, and streamline procurement so customers can purchase Sigma directly through AWS Marketplace.
less than a minute agoThe combination of Nielsen and DoubleVerify will provide clients with clear, verified, and independent data for the end-to-end advertising segment.
less than a minute agoThe AEO Visibility Dashboard joins Agent Readiness, the existing tool in the suite that checks whether AI agents can find and read a site in the first place.
less than a minute agoOpti is designed to help advertisers running lower-funnel and conversion-focused campaigns minimise potential bidding friction and cost inflation as auction dynamics evolve.
3 days agoThe report finds US consumers have tighter budgets, growing AI influence and high customer experience expectations heading into the holiday season
3 days agoThe update extends beyond Google Ads integration for Performance Max to generate media optimisations with AI insights for ChatGPT, TikTok, DV360, YouTube and Reddit.
3 days agoNew GEO monitoring, technographic data on TrustRadius product pages, and GEO optimisation services help vendors see and shape what AI tells buyers about their products.
3 days agoThrough integrations with any third-party customer service agent, shoppers can even ask questions related to orders and returns directly in the search bar.
4 days agoAccording to Roxana Nicolescu, VP, Brand Marketing & Social Media (Global), Wego.com, attention is not necessarily disappearing; it is becoming more fragmented, selective and rapidly reallocated between feeds, creators, searches, messages and cultural moments.
