Martech

Books related to marketing technologies and various client-oriented strategies have always inspired leaders. Here are 50 MarTech and CX Books you must read in 2024.

Conversational AI is transforming customer engagement in the Middle East and North Africa (MENA) region, strengthening brand loyalty and competitiveness in this rapidly evolving market.

As 2024 beckons, the most successful marketers in SEA will be those able to keep pace, or even stay ahead, with trends, incorporate the right technologies and channels into their strategies to reach the right customers.

Flat card revolution sweeps banks globally! Discover why 77% embraced this futuristic tech for enhanced branding, efficiency, and profits.

With Saudi Arabia emerging as WebEngage's largest market, the company's commitment reflects the growing demand for MarTech, contributing significantly to the nation's economic diversification and global economic impact.

How brick-and-mortar stores use acquisitions to stay ahead in the digital age.

Customer Data Platforms have always helped brands and marketers to strategise their marketing efforts. Explore these 8 CDP innovations in 2023 that will be insightful to integrate into your Martech stack.

Industry news announcements of 2023 around Martech innovations, generative AI integrations, debuts and acquisitions by giant players have marked meaningful milestones that will be the foundation for 2024’s marketing and CX goals.

In the new Martech for 2024 report, Scott Brinker, Editor of the chiefmartec blog and Frans Riemersma, Founder of MartechTribe, explore various themes, such as consolidation, dynamics of the "long tail" associated with small martech products, and composability.

While other industries are moving towards the super-app, banking and financial services are still struggling with the basics. How can product teams offer better CX to young customers? Martechvibe asked the experts.