Martech

The average lead response time is about five minutes – it promises that 35% to 50% of leads can convert. The time it takes for a company to respond to leads once they hit their inbox may be one of the first sources of a leak. What is losing you customers? Sitting on the top […]

Ricardo Trade, Deputy Chief Executive Officer of Operations at FIFA World Cup (FWC) Qatar, 2022, speaks about how his team leveraged data and analytics to create a seamless experience for 3.4 million fans in a phygital world  FIFA World Cup (FWC) Qatar, 2022 created several records; the event bagged maximum fan engagement both online and […]

Exploring the 3W1H of measuring branding campaigns and discussing why, what, who and how you should measure your campaigns to achieve your business objectives.   Measuring the effectiveness of branding campaigns is essential to the success of any marketing strategy. It helps businesses identify what’s working and what’s not and make data-driven decisions that optimise their […]

Martechvibe speaks to enterprise technology leaders about the impact of inclusivity on product development and business outcomes In the modern workplace, corporate projects are the products of the mental work of big teams with all kinds of intellects. Naturally, inclusivity affects the development chain and, ultimately, the outcomes. But how?    We spoke to technology leaders […]

To transform the company to become more customer-centric, there should be a shift in the thinking. In many businesses, the CMO is the classic 'owner' of customer loyalty. But actually, every member of the C-suite should care about and commit to a loyalty-driven approach, and businesses need to make loyalty an organisation-wide priority.

On the occasion of International Women’s Day 2023, Martechvibe asked women in leading business and technology roles for advice on how to drive a career in enterprise tech – full steam ahead The technology industry is one of the fastest-growing sectors, and like a clock — it just never stops. In this fast-evolving domain, it […]

Nakul Laad, Head of Community Operations at Dunzo, an India-based quick commerce player, explains how the team uses automation and AI to tackle customer service challenges in an industry built on speedy service   In the delivery industry, one of the primary factors for keeping the customer satisfied is enabling and maintaining a seamless conversational strategy.   […]

The five big tech companies collectively lost $3.9 trillion in market value. In the same vein, marketing teams are being asked to deliver more with less. Martechvibe spoke to industry experts about how to trim the fat without compromising business goals in the year of efficiency The tech industry witnessed one of its worst years […]

As this new CTV paradigm takes hold, some advantages emerge. Traditional cable operators can only track the number of views and viewer location, which is not the richest set of insights in today’s consumer markets, where individualisation is a must-have. OTT platforms perform much better in gathering data in terms of both quantity and quality. 

Adidas, Uber, Airbnb, Walmart and Sephora have achieved growth in customer base and spike in ad effectiveness with lookalike audience targeting. The process lets a brand dissect its customers to spot common characteristics and reel-in previously unreachable high-quality customers. Airbnb, the leading online marketplace for short-term homestays, collects a wide range of user data, including […]