Marketing Automation

The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]

Marketing automation solutions market to reach $6.36 billion by 2025, finds Frost & Sullivan. Marketers are adopting marketing automation solutions (MAS) to make sense of unlimited amounts of customer data, turning it into actionable, intelligent leads for sales enablement. Small- and medium-sized businesses are expected to contribute more significantly to growth than large enterprises as the […]

Madison Logic, the leading global account-based marketing (ABM) platform, announced a bi-directional integration with market-leading marketing automation platform Oracle Eloqua. This cutting-edge integration allows B2B marketers to combine best-in-class campaign management tools with Madison Logic’s global reach and advanced targeting. For years, leading companies have leveraged the Madison Logic platform to measure ABM effectiveness, shorten […]

It’s official – physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is the preferred option and choice. Over 85 per cent of 2,000 global consumers surveyed by the […]

Netcore Solutions, a global marketing technology company offering solutions for enterprises that redefine digital marketing will be the MarTech Partner of Vibe Marketers Fest (VMF) 2019 – the region’s first, largest, and most credible marketing technology event. Netcore Solutions empowers modern marketers to map their customer journey and deliver an exceptional one to one customer […]

250ok study analysed DMARC implementation across 25,700 domains in 10 sectors. 250ok, an Indianapolis-based email intelligence platform, recently released their report, Global DMARC Adoption 2019, revealing 79.7 per cent of all domains analysed have no DMARC policy in place. By implementing DMARC, brands lower the odds of their domains being spoofed and used for phishing […]

HubSpot announced that it now offers free email creation, sending, and analytics as part of the free HubSpot CRM. HubSpot gives users the tools they need to see the full view of the customer journey and ultimately provide a more cohesive front end experience for their customers. Growing businesses often suffer from app overload – […]

HubSpot, a leading growth platform, was recently declared the recipient of the 2019 Global Growth Excellence Leadership Award for marketing automation. The award specifically attributes the company’s success to the flywheel model, HubSpot’s approach to marketing, sales, and customer service that uses the momentum of happy customers to drive referrals and repeat sales. “By introducing a […]

CRM and Marketing Automation may seem the same, but actually, they serve two distinctly different purposes. Confused between CRM and Marketing Automation? You are not alone. Some of the biggest companies mix up the two often. So understanding the difference can give you that edge over others Begin with the most essential, defining the two […]

In today’s demanding marketing orb, every marketer’s quiver has to be armed with the right tools that will allow access to customised reports filled with the most recent data. Here’s the starting point of your quest. Ever come into your office, look at your calendar, and see right there in printed black and white that […]