Interviews

"With mundane banking requirements being done digitally, through self-serve channels and customers increasing their adoption of digital channels, contact centre agents are now forced to become more of technical experts than banking experts," says Asma Beljaflah, Head of Emirates Islamic Contact Centre at Tanfeeth.

"Communicating the value of the offer is like telling a story. It's not just numbers; it's about making customers see the worth in what they're getting"- Vita Nikolaieva, Marketing & Communications APAC at Columbia Group on pricing and positioning your product in fluctuating markets.

Julia Jackle, CEO & co-founder, Creative971 talks about how ecommerce businesses can differentiate themselves to stay competitive.

MARKETING IN UNCERTAIN TIMES: Hitesh Singh, Global Growth Marketing Lead at Singapore-based BandLab Technologies advises marketers to look at dialling back vanity metrics that look impressive but don't directly impact growth.

Mohammed Shazzaib talks about his new venture Beep, and gives advice on how teams should align people and processes to get the most from the technology.

DTC brands have a unique opportunity – a direct line to their customers. Martechvibe spoke to Joshua Foo, Senior Retention Marketing Manager at Chronos Agency, about growing visibility and finding that hero product.

Shidush Contractor offers valuable insights that empower brands to navigate the influencer marketing landscape strategically, fostering lasting connections and building enduring value.

Martechvibe chatted with Singapore-based Sathya Anand, Digital Strategy Director at Iris, about how brands can create sustainable value for customers.

Regulated brands such as financial institutions are expected to deliver the same frictionless experience as retail, says Donata Peksa, Head of Brand Experience at HSBC. She speaks about how marketers need to change the way they think to deliver to the new customer expectations.

Nancy Dafiewhare, Head of Digital Marketing at Phoenix Group, discusses the changing expectations of customers in the pension and saving sectors, and how decisioning engines can help brands engage with customers based on their behaviours and needs.