Interviews

Brian Reed, SVP of Marketing at Appdome discusses how brands can monitor, measure, and future-proof their mobile apps against security threats.

Read about Zalora's growth strategies, and the importance of understanding evolving customer preferences and leveraging data analytics to enhance user experiences.

Dr Melanie Van Rooy, CMO at Clicks Group discusses the CX challenges in the retail industry and how innovative strategies and emerging tech will create better shopping experiences.

Explore how AI-based click fraud detection software and Google’s ad policies are preventing click farms.

Digital marketers must prioritise first-party data collection, and implement a future-proof data strategy, says Nikhil Vidhyan, Regional Head of Digital Omnichannel, Ninja Van Group.

Exploring the evolving landscape of experiential marketing with Manpreet Kour, Director - Experiential Marketing at Cvent. She delves into the unique challenges and emerging opportunities that marketers face today, and more.

In the electronics industry, customer expectations evolve rapidly. Staying attuned to these changes, especially in a diverse and dynamic market like Turkey is a significant challenge, says Erbil Topgül, Director of Customer Service at Samsung Türkiye.

Simon Kriss, Author of The AI Empowered Customer Experience gets candid about artificial intelligence models, and its role in augmenting humans...

While the genAI investment criteria is the appetite for risk vs. reward, regulation will be the biggest challenge, says Jay Dalvi, Enterprise Sales Director at Haptik.

Adam Smart, Director of Product—gaming at AppsFlyer, predicts that most gaming ads will be created using AI within a year. The technology will help with ad performance stagnation due to ad fatigue.