21 minutes agoThe integration enables marketers to bring triggered and CRM programs together under one roof in Braze, with shared frequency caps, suppression rules, and reporting.
23 minutes agoThe collaboration connects Swivel's seller agents with Olyzon's buyer agents, enabling structured campaign briefs to flow directly between systems for approvals, trafficking, and activation–all within operator-defined parameters.
32 minutes agoThe Liquid Activation solution allows marketers to size, build, and distribute audiences in minutes, helping teams keep pace with the rapid speed of modern media planning.
40 minutes agoBox also announced enhancements to Box AI Studio, allowing admins to develop custom agents tailored to complex, business-specific use cases.
51 minutes agoBasis’ Compass is the independent technology platform that can take advertisers from brief to activation faster, incorporating major ad channels throughout the open web and walled gardens.
3 hours agoAccording to Donna Benton, Founder & CEO, The ENTERTAINER, value isn’t always about saving, “it’s about feeling like you’re getting something worthwhile”. People still want a great deal, now more than ever… but they also want memorable experiences.
3 days ago160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and scale in media to create a data-driven sport & culture agency.
3 days agoThe partnership marks a quiet but significant escalation from the static, labelled placements that OpenAI introduced when it first confirmed its advertising plans.
3 days agoNew Discoverability feature brings generative engine optimisation (GEO) to millions of small business owners as AI-powered search reshapes how customers find local services.
3 days agoThe DISQO partnership enables Comcast Advertising to scale measurement across all its media platforms - linear, addressable, streaming, and CTV.
