Interviews

The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can personalise their message, break clutter and offer solutions within a meaningful context. Adeel E, Director Brand Strategy and Planning, Zain KSA talks to Martechvibe about using technology to preempt customer needs.  […]

In recent years, the focus and surge in eCommerce have been undeniable. There has been clear evidence of how a lack of online consideration can ultimately result in a brand’s demise, with Debenhams and Topshop just two recent examples. However, the latest moves by online giants, including Amazon, suggest we’re not quite ready for a […]

It’s the perfect time for retailers to install methods of collecting, understanding, and activating customer data, says Jaime Bettencourt, Senior Vice President, North America at Mood Media How can brands better optimise omnichannel retail strategy? Jaime Bettencourt: Optimising the omnichannel retail strategy means continuing to revolve around the customer. Retailers were expected to seamlessly move […]

With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in an exclusive interview. How can B2B marketers leverage OOH advertising to reach decision-makers? James Heller: Traditionally, out-of-home (OOH) advertising has been a consumer marketing tactic. But now, with the use of […]

Person-based marketing is helping marketers reach the key decision-makers within a company, says Dmitri Lisitski, co-founder and CEO of Influ2 When did Influ2 launch, and what was the thought behind developing a person-based marketing platform?  Dmitri Lisitski: Recognising the need to re-envision the customer journey, Influ2’s person-based marketing platform launched in 2018, with the inspiration […]

In an exclusive interview with Martechvibe, Martin McDonald, VP Emerging Markets, Tealium shares his insights on the changes that are transforming marketing. Marketers’ opinion of first-party data, the changes one can see due to the phasing out of the third-party cookie, heightened awareness of data protection laws. He also shares the steps to creating the […]

CB Insights announced the appointment of Kurt Reisenberg to its Board of Directors. “Kurt joined the Corporate Executive Board (CEB) when it was basically a start-up and helped scale it to almost $1 billion in revenue and then saw it acquired by Gartner in a multi-billion-dollar exit.  There aren’t many people who’ve seen the journey […]

Paycom Software, Inc. announced the appointment of Holly Faurot as CSO. She succeeds Jeff York, who has been named the Company’s leadership strategist and will continue reporting to CEO Chad Richison. As CSO, Faurot, Paycom’s former senior executive vice president of sales and client relations, will oversee all of Paycom’s sales efforts, while York will […]

Connor Keppel, founder of software company Relay, which is aiming to become the go-to marketing and customer service solution for those running mobile businesses, has a good story to tell us about managing small businesses. The idea for Relay was sparked when Keppel identified a need among small businesses for affordable, easy-to-use software. “Most great […]

In this exclusive interview Aswin Ravi, Director – MEA, WebEngage, talks about marketing automation and its core elements.  The ambit of marketing automation is constantly expanding. How can it power business growth? The traditional ways of customer engagement and retention are not effective in today’s hyper-connected world. The ‘spray and pray’ approach to engaging with […]