Interviews

Rami Deeb talks about how social intelligence provides insight to predict consumer behaviour and the key challenges brands face today.

CatapultX uses AI to power circumstantially relevant and non-interruptive video ads integrated within the video not to hinder the audience experience.  Zack Rosenberg, CEO and co-founder of CatapultX believes that when customer experience is enhanced, users react positively to advertising. A win for content creators and advertisers alike. We speak to Rosenberg about what brands […]

Grad Conn, Chief Experience Officer at Sprinklr, in an interview with Martechvibe speaks about the psychology of persuasion, the changing role of the CMO and how to use modern communication tools.

The significant shifts to customer-centric strategies, human-centred design and digital channels have been instrumental in driving increased investment in marketing technology, says Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, in an interview with Martechvibe before the Vibe Martech Fest South Africa. Nthabiseng Matshekga, Executive Head of Marketing for Nedbank Group, has been championing […]

The pandemic has changed the way consumers buy, and companies who adapted to these changing behaviours find themselves in a favourable position. The market has never been more competitive, and consumers are wiser than ever before.  Avlesh Singh, Co-founder of, WebEngage shares his insights on the changes that are transforming the Martech landscape and what […]

As a post-cookie alternative, contextual is gaining traction. But as we backtrack to targeted advertising, questions linger. Is it as effective?  Kasper Skou, CEO and Co-Founder, Semasio, believes it is a positive move that shifts the onus from publishers to advertisers. He speaks about two approaches of contextual targeting: top-down, based on the actual content […]

In-game ad platform Anzu has been having a busy year. They were in the news for running a pilot programme with PepsiCo Labs and announced their partnering with Verizon Media to offer media buyers the ability to drive brand awareness among the gaming and e-sports community. The business of gaming has been booming with people stuck […]

When he talks, Brian Solis, Global Innovation Evangelist at Salesforce, digital anthropologist and futurist and author of eight books, including The Experience When Business Meets Design, uses the words challenge and opportunity interchangeably. The pandemic, he says, is an opportunity to reimagine the way customers experience a brand by considering changing consumer behaviour and redefining brand […]

2022 is when the cookie-less future dawns  on us. If I were a CMO, the first thing I would do is designate an individual internally to be solely responsible for making sure we are ready for a cookie-less future and that will be their only job between now and December 31, 2021, says Dan Levin, […]

The much needed digital transformation has crafted a space where brands are now able to deliver empathetic marketing. Data informs marketers, so they can personalise their message, break clutter and offer solutions within a meaningful context. Adeel E, Director Brand Strategy and Planning, Zain KSA talks to Martechvibe about using technology to preempt customer needs.  […]