Interviews

The hardest part of transformation is always about shifting mindsets, managing resistance and fostering adoption among users and stakeholders who may or may not be welcoming of change.

The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.

Shared goals, clear priorities, and constant communication will ensure cross-functional success with internal and external partners.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

Read our top 15 interviews to discover strategies, lessons, and inspirations that will help shape your next move in 2025.

Discover the industry leaders featured on Martechvibe, sharing expert insights on 2024's top trends—generative AI, adtech, sustainability, and more.