less than a minute agoAs shoppers ask ChatGPT what to buy before they ever click an ad, marketers are learning that ROAS was never built to capture the moment demand is actually created.
53 minutes agoHCP2DTC Influence is a proprietary solution by PulsePoint connecting healthcare provider intelligence to direct-to-consumer activation at scale.
55 minutes agoFRAME Attention is available in two bundles, one for mobile in-app video and one for CTV, the two screens where video attention is most concentrated.
56 minutes agoThe partnership combines dentsu’s campaign expertise with Adthena’s new ‘Decision Intelligence’ product to give advertisers the clarity they need to succeed.
57 minutes agoThe Identity Boost Accelerator connects customer data that already lives in brands’ systems and enriches it with verified insights to create a complete customer view.
3 days agoMost organisations begin with reputational and regulatory concerns, because those risks are easier to quantify. However, mature organisations eventually understand that ethical AI starts with protecting people, says Alexander Merkushev, Head of AI Projects at Yango Tech.
