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The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.

Shared goals, clear priorities, and constant communication will ensure cross-functional success with internal and external partners.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Julie Selman, SVP, Head of EMEA at Magnite shares her insights on the future of retail media, the role of first-party data in CTV advertising, and why sustainability must be a key priority in adtech’s next chapter.

The report discusses the attitudes and expectations towards AI in the customer service industry that are impacting business decisions.

#WHATSHESAID Helen Keelan of LG Ad Solutions shares insights on audience targeting, AI-driven analytics, and the future of shoppable TV.

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.

Jeff Zotara is the Chief Marketing Officer of arrivia discusses the state of loyalty and how technology can make a difference.