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Nurcan Bicakci Arcan, an experienced CMO and board member, talks to Martechvibe about the challenges and future trends in the digital commerce industry.

While app downloads are important, they only matter if people convert and do so repeatedly. How can brands ensure a sticky app experience that brings the customers back for more?

A modern ecommerce strategy enhances operational efficiency, improves the customer experience, and strengthens your brand’s market presence. How do you know if your ecommerce strategy is working? Here’s how.

Exploring the evolving landscape of experiential marketing with Manpreet Kour, Director - Experiential Marketing at Cvent. She delves into the unique challenges and emerging opportunities that marketers face today, and more.

In the electronics industry, customer expectations evolve rapidly. Staying attuned to these changes, especially in a diverse and dynamic market like Turkey is a significant challenge, says Erbil Topgül, Director of Customer Service at Samsung Türkiye.

AI uses advanced algorithms to read customer data and personalise product recommendations, thereby enhancing the product discovery process.

The affiliate marketing industry is projected to reach a staggering $27.8 billion by 2027, and the finance sector is an interesting case study for this.

Simon Kriss, Author of The AI Empowered Customer Experience gets candid about artificial intelligence models, and its role in augmenting humans...

Fake traffic and ad fraud significantly undermine campaign ROI by simulating real traffic. Research shows that ad fraud is costing 3-10% of revenue to 40% of businesses.

From personalised treatment plans to automating inventory management processes, with predictive insights, contextual intelligence (CI) can be the disruption brands need.