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To balance the risk of uncertainties during inflation, consumers are saving more and waiting for the right time to make a purchase. Analysing the data points from global shoppers’ buying behaviour, the Salesforce Shopping Index predicted the top 5 trends to help retailers with their loyalty strategy.

The collaborative nature of the modern customer journey has made traditional CRMs outdated. Here's how businesses can embark on a comprehensive re-evaluation to improve their systems and avoid a fragmented approach.

Returns are an inevitable part of the retail industry, especially with the rise of ecommerce but it comes at a cost to the bottom line. SAP FLASH research revealed that 65% of retailers offer the ability to return online orders. How can retailers add value to return goods and services?

Central to fulfil the promise of a seamless experience is efficient data collaboration across the various service branches of the super app. 

Brands beware. MFA sites are websites created solely for ad arbitrage. The result is a poor user experience, a negative brand association and a wasted ad budget.

Driven by price changes, nearly half (43%) customers switch stores to find the best promotional offers. How can brands cope with the competition?

How to survive and thrive in the VUCA chaos. Marketers are advised to take proactive steps to prepare for various potential outcomes. This involves being aware of the inherent risks in the market, understanding one's risk tolerance, and having a well-thought-out yet flexible strategy.

As consumers increasingly use mobile devices for shopping, social interactions, and entertainment, campaigns must adapt to these new patterns to seamlessly integrate with the consumers day, explains Oussama Yousfi, Regional Director, Middle East & Africa at Adwake.

The coronavirus pandemic shifted the playing field tremendously, putting the spotlight on digital marketing, making it a crucial strategy for businesses in 2021 and beyond As the Covid-19 took its toll globally in March, unexpectedly digital marketing became one of the most significant ways to do business. All of a sudden digital presence gained more […]

Marketing automation and the expeditious rise of Martech tools can help in business growth, but certain marketing technology drawbacks can be catastrophic. While the dawn of the digital era made several martech tools a part of common marketing strategies in businesses, the continued evolution of technology has got brands to dive deep into the realm […]