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An agile martech stack is table stakes for brands to drive unparalleled brand growth and consistent customer experience

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

Digital marketers must prioritise first-party data collection, and implement a future-proof data strategy, says Nikhil Vidhyan, Regional Head of Digital Omnichannel, Ninja Van Group.

Leading music streaming platforms extensively depend on AI to understand user preferences and deliver personalised playlists and recommendations, encouraging longer sessions and more frequent interactions.

Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.

Nurcan Bicakci Arcan, an experienced CMO and board member, talks to Martechvibe about the challenges and future trends in the digital commerce industry.

While app downloads are important, they only matter if people convert and do so repeatedly. How can brands ensure a sticky app experience that brings the customers back for more?

A modern ecommerce strategy enhances operational efficiency, improves the customer experience, and strengthens your brand’s market presence. How do you know if your ecommerce strategy is working? Here’s how.

Exploring the evolving landscape of experiential marketing with Manpreet Kour, Director - Experiential Marketing at Cvent. She delves into the unique challenges and emerging opportunities that marketers face today, and more.

In the electronics industry, customer expectations evolve rapidly. Staying attuned to these changes, especially in a diverse and dynamic market like Turkey is a significant challenge, says Erbil Topgül, Director of Customer Service at Samsung Türkiye.