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AI has the potential to enhance or achieve strategic loyalty initiatives retailers have long sought—true one-to-one marketing and customer interactions, the genuine ability to influence purchasing decisions at the moment, and an effective lever for incremental spending.

Dr Melanie Van Rooy, CMO at Clicks Group discusses the CX challenges in the retail industry and how innovative strategies and emerging tech will create better shopping experiences.

Explore how AI-based click fraud detection software and Google’s ad policies are preventing click farms.

The constant adaptation in the world of programmatic advertising is being viewed as an opportunity to incorporate new elements.

Abdulkadir Ercan Demirtas, Marketing and CX Senior Manager at iGA Istanbul Airport outlines how the airport leverages cutting-edge technology to enhance customer experience.

An agile martech stack is table stakes for brands to drive unparalleled brand growth and consistent customer experience

As digital marketing becomes more central to business operations, CMOs are finding themselves increasingly responsible for defending against bots and fake users.

Digital marketers must prioritise first-party data collection, and implement a future-proof data strategy, says Nikhil Vidhyan, Regional Head of Digital Omnichannel, Ninja Van Group.

Leading music streaming platforms extensively depend on AI to understand user preferences and deliver personalised playlists and recommendations, encouraging longer sessions and more frequent interactions.

Affiliate marketing can be a strategic approach for financial marketers to mitigate the impact of ad blockers since it involves different methods that may not be as easily detected.