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Marketing leaders in 2024 project growth and expect it to continue through 2025, citing increased budgets and robust strategies as drivers for the coming year.

AI and automation are unparalleled in studying patterns, but human insight is necessary to add the right context.

Retailers must modernise their order management systems if they are going to satisfy the needs of the digital-native shopper, especially during sales seasons.

Consumer trust is at its lowest point in recent years, and advances in AI make earning that trust more critical than ever.

The integration of genAI and URL mapping in adtech is revolutionising the way marketers approach audience targeting.

With consumers becoming increasingly hesitant to share personal information, confidence in AI among consumers has dropped significantly.

Brian Reed, SVP of Marketing at Appdome discusses how brands can monitor, measure, and future-proof their mobile apps against security threats.

As banks confront fintech competition and revenue growth, open finance enabled engagement platforms emerge as a strategic imperative.

Read about Zalora's growth strategies, and the importance of understanding evolving customer preferences and leveraging data analytics to enhance user experiences.

The ability to track and attribute conversions to individual users is fading in today’s privacy-focused world. However, contrary to popular belief, this shift isn’t necessarily bad for advertisers or ad platforms.