less than a minute agoAccording to Álvaro Martínez, Sr. Director MENA - Growth Marketing and Pricing, talabat, measurement infrastructure around this bias, making it structural, not just behavioural. The question is always: what channel drives the cheapest CPA versus which channel drives the best user cohort at an acceptable cost. Small semantics, big difference.
21 hours agoGenerative AI has made campaign planning dramatically faster, but advertising success is still determined by execution. The next competitive advantage will come from AI that can operate campaigns, not simply recommend them.
22 hours agoThe partnership leverages ZoomInfo's data architecture with DemandScience's contextual marketing outcomes data to drive measurable business results.
22 hours agoThe update from Airbyte also includes expanded write capabilities for HubSpot, so AI agents can now create and update contacts, companies, deals, and tickets.
2 days agoToday’s car buyer in the UK is increasingly self‑educated via specs, reviews and finance calculators before engaging a dealer. Autotrader’s Ian Plummer explains why high‑intent signals and horizontal discovery now matter more than raw lead volume.
2 days agoPowered by Pathmatics, the integration provides advertisers with access to their existing Meta and TikTok creative assets directly within Google Ads.
2 days agoCint’s expanded partnership with Samba helps advertisers measure brand lift across linear TV, streaming, and digital channels through a single measurement platform.
