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Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.

Hyper-personalisation is often seen as the ultimate key to customer engagement, but many discussions focus on the same surface-level challenges.

Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

The 2025 LEAP tech conference set a new record with over $42.4B in investments, driving advancements in AI, data centres, and digital infrastructure.

Between cost reductions and cloud adoption, speech analytics will enhance customer interactions in 10 key ways.

The primary reason consumers opt for delivery is convenience—42% of respondents prefer to focus on watching the game or socialising rather than preparing food.

Here are three underexplored CX strategies martech leaders must adopt in 2025.