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Jeff Zotara, Chief Marketing Officer at arrivia discusses the state of loyalty and how technology can make a difference.

The 2025 LEAP tech conference set a new record with over $42.4B in investments, driving advancements in AI, data centres, and digital infrastructure.

Between cost reductions and cloud adoption, speech analytics will enhance customer interactions in 10 key ways.

The primary reason consumers opt for delivery is convenience—42% of respondents prefer to focus on watching the game or socialising rather than preparing food.

Here are three underexplored CX strategies martech leaders must adopt in 2025.

Generative AI and machine learning will power the next generation of loyalty programmes.

Focus on AI as a collaborative tool, not a replacement, says Ross Symons, Chief Creative Officer at ZenRobot. He shares his experience of training creatives and marketers to combine human intuition, strategic thinking, and artistic skills with AI’s efficiency.

Technological advancements like robotics and automated systems make fulfilment processes faster and more efficient.

No bot is perfect, says Guillaume Laporte, Chief AI Officer of Foundever. Businesses integrating genAI tools to aid high customer support queries must set realistic expectations and not pretend the bot can do everything.

Marketers will need to shift focus from search engine optimisation to a generative engine optimisation model, demonstrating how fast you can provide answers without expecting consumers to search through mountains of content.