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The key to humanising the journey isn’t just personalisation—it’s about making every interaction feel timely, relevant, and genuinely customer-centric.

Shared goals, clear priorities, and constant communication will ensure cross-functional success with internal and external partners.

The future of Retail Media Networks (RMNs) lies in clean-room-powered data collaboration, while innovations in shoppable media, interactive ads, and omnichannel attribution will redefine engagement and measurement in CPG advertising.

Julie Selman, SVP, Head of EMEA at Magnite discusses how retail media and programmatic advertising are merging and why AI-driven automation will define the next decade of adtech.

The engagement illusion has hindered us for too long—superficial insight tracking, fragmented metrics and more, are hindering brand growth.

Tracking engagement doesn’t suffice—brands must dive further into which users stay, what keeps them around, and where potential customers drop off before converting.

Ahmed Khairy, CEO of Gameball talks about why true loyalty goes beyond transactions—brands must build emotional connections, personalise experiences, and leverage AI to stay ahead.

AI isn't just improving existing gaming mechanics; it's transforming NPC behaviour, development processes, anti-cheat systems, and even the creation of entire game worlds.

With AI being a core resource now, deliverable pricing must replace hourly pricing for the better.

Hyper-personalisation is often seen as the ultimate key to customer engagement, but many discussions focus on the same surface-level challenges.