The new phase for marketers is about delivering an experience that encourages brand loyalty. This can be achieved by creating moments that are carefully curated and informed by data. Marketers must deliver contextually relevant interactions that are seamlessly assimilated into the consumer’s lifestyle and build emotional connections. According to a recent McKinsey report, the pandemic […]
The Marketing Society, a global community of over 2500 senior marketers, announced its strategic partnership with Vibe MarTech Fest (VMF), the Middle East’s first, largest and most credible marketing technology summit for senior marketing, CX and IT professionals. Together, they will host an exclusive roundtable discussion at VMF on 8th September. In this session, key […]
Vibe MarTech Fest (VMF) is scheduled to run its fourth edition on September 7th and 8th. Over the years, the conference has occupied a prestigious position on marketers calendars as the undisputed resource on MarTech. The growth of the conference is a testament to the martech maturity of the region. While the Middle East has […]
“Digital transformation is more than a buzzword,” says Robbie Kearns, Senior Regional Vice President at Salesforce. In the Middle East, organisations that listen to customers and respond with empathy and understanding enjoy better business outcomes. In this interview, he speaks about how organisations can connect with customers at various touchpoints to become more resilient, enhance […]
Vibe Martech Fest, the oldest and biggest martech event in the Middle East, has announced special recognition awards for Women in Martech in the Middle East region. With the mission to advance the innovation and technology agenda and focus on the people making it happen. Selected by the editorial team of Martechvibe -the region’s only […]
Adjusting to a new normal, the CMOs and heads of marketing agree that businesses are now doing more than merely paying lip service to customer empathy, while being innovative If Covid-19 has done one thing for business, it is an accelerated shift to a not only digital-first, but people-first mindset. And for marketers, the lack […]
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening. The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for […]
There has been innovation in the home delivery mobile app space in South Africa. Murat Yoldas Ertugrul, VP MEA, Emakina, talks about how South Africa has seen a significant increase in online shopping across all categories and why adopting marketing technology solutions is crucial to the survival of brands. Emakina uses data-driven insights to increase […]
In South Africa, marketing technology is a relatively new sector but changing rapidly. It can be overwhelming for marketers who need the knowledge and guidance of specialists to implement the right options at the right time. The South African market has been divided into full-service and specialist agencies for some time now. While the list […]
Chuka Amadife, COO of Terragon Group, Africa’s leading data aggregation, enrichment and activation platform, talks about the company’s experience in data and MarTech, detailing the peculiarities about the African market, how its Customer Data Platform differs from others and why the real power and growth lies in making the solutions “African-first” to meet the unique […]
