eBooks

2020 State of Martech Survey Reveals Key Insights Arguably one of the most challenging years also presented key opportunities, Martechvibe conducted the first-ever state of Martech survey amongst the most influential and powerful CMOs of the region. While 40% of the respondents saw budget cuts of over 31% due to COVID-19, 86% have said that it […]

Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer experience. Customer data is the key to every company’s future. It is the primary way to understand your customers’ attitudes and buying preferences. To own that destiny and to ensure the […]

CDP is a non-negotiable starting point to drive customer-centric growth. The vision is to put the customer at the centre of business and the centre of enterprise data. By setting up the core infrastructure and inter-relationships, actionable insights are generated business stakeholders can directly consume that. While there is no formal definition of a CDP, […]

With customer data increasingly driving the personalisation strategies fueling the customer experience across marketing, sales, and customer support, your data strategy has never been more important. Customers expect consistent experiences across the myriad channels they interact with— whether in-store, on the website, or in an app. Data is Where CX Begins and Ends. Your customers […]