eBooks

Seventy eight percent of Middle East businesses are struggling to deliver results at scale; read for more insights from Braze and Martechvibe’s ‘Injecting Data into Personalisation Strategies’ report.

Sixty-five  per cent of ME businesses are ready for digitisation and smooth implementation of technology; read for more insights from Sprinklr and Martechvibe's State of Customer Service in The Middle East Report.

72% of marketers in the UAE are afraid of breaking privacy guidelines, and 65% are leveraging first party data to improve customer targeting by understanding behaviour and preferences.

Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack 

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values.

The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience.

While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan.

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels.

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines.

The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements