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Over 33% of marketers want to prioritise personalisation in their Martech investments for 2023. Martechvibe presents a report on the challenges marketers face and the solutions they plan to add to their tech stack 

Consumers in the Kingdom want more. Post-pandemic, they are more focussed on quality, cognizant of how they spend their time, and inclined towards brands that align with their values.

The report indicates the importance of actionable insights into customer behaviour to build an impactful engagement strategy and provide a delightful customer experience.

While interest in B2B influencer marketing continues to gain momentum, many brands find themselves still lacking a plan.

Research reveals that marketers in the ME are more mature than their regional counterparts in their ability to extract relevant data signals across channels.

The past year has been rife with thought leaders talking about the new behaviours of consumers, unforeseen challenges for brands and implications on business bottom lines.

The pandemic has led to changing behaviours among consumers, and retailers must adapt their business to meet these new requirements

2020 State of Martech Survey Reveals Key Insights Arguably one of the most challenging years also presented key opportunities, Martechvibe conducted the first-ever state of Martech survey amongst the most influential and powerful CMOs of the region. While 40% of the respondents saw budget cuts of over 31% due to COVID-19, 86% have said that it […]

Every marketing organisation wants to be data-driven—to make the right decisions about where they’re investing their time and money to deliver the best customer experience. Customer data is the key to every company’s future. It is the primary way to understand your customers’ attitudes and buying preferences. To own that destiny and to ensure the […]

CDP is a non-negotiable starting point to drive customer-centric growth. The vision is to put the customer at the centre of business and the centre of enterprise data. By setting up the core infrastructure and inter-relationships, actionable insights are generated business stakeholders can directly consume that. While there is no formal definition of a CDP, […]