CX

Explore the crucial elements of customer experience excellence as discussed by industry leaders who shared their insights at the recent CX NXT Summit in the UAE.

Understanding the complexities of customer identity and adopting solutions like CDP empowers businesses to deliver exceptional customer experiences, boost revenue, and achieve marketing excellence.

Rahul Otawat, Vice President, Strategy, Analytics & Data Science - Wealth, Neobiz & Business Banking - Mashreq Bank discusses the value of data analytics to understand banking customers.

Tamer Elsabrouti, Regional Director of Contact Centres - OSN discusses best practices for securing a smooth and uniform customer experience across diverse touchpoints.

The mental health and well-being of employees are not just internal matters; they are strategic imperatives that directly impact customer satisfaction, brand reputation, and even revenue.

The biggest challenge organisations face in achieving the ultimate customer experience often lies within their internal structures and practices.

Nuran Mekky, Group Head of CVM Operations and Customer Experience at Gargash Group, discusses a comprehensive approach to customer satisfaction metrics and the role of innovation in customer value management.

As touchpoints with consumers multiply, maintaining a consistent brand identity across all channels is vital for success. Businesses are required to deliver rich, interactive experiences that resonate with emotions both in the offline and online realms.

How AI and data analytics reshape customer experiences, drive sales, and build loyalty. Insights from Raj Gummadapu, CEO of Techwave, as he shares real-world examples and highlights the importance of ethical considerations in this transformation.

Many companies lack a clear CX vision and strategy that encompasses their current situation and desired goals while considering the perspectives of customers, employees, and the business itself. Swinscoe believes he has the perfect solution.