CX

The biggest challenge organisations face in achieving the ultimate customer experience often lies within their internal structures and practices.

Nuran Mekky, Group Head of CVM Operations and Customer Experience at Gargash Group, discusses a comprehensive approach to customer satisfaction metrics and the role of innovation in customer value management.

As touchpoints with consumers multiply, maintaining a consistent brand identity across all channels is vital for success. Businesses are required to deliver rich, interactive experiences that resonate with emotions both in the offline and online realms.

How AI and data analytics reshape customer experiences, drive sales, and build loyalty. Insights from Raj Gummadapu, CEO of Techwave, as he shares real-world examples and highlights the importance of ethical considerations in this transformation.

Many companies lack a clear CX vision and strategy that encompasses their current situation and desired goals while considering the perspectives of customers, employees, and the business itself. Swinscoe believes he has the perfect solution.

AI is reshaping online experiences for entrepreneurs, levelling the playing field, and unlocking infinite possibilities. Learn about Shopify's latest AI-enabled features and how they empower businesses to thrive in the dynamic world of ecommerce.

The customer success function is the leading indicator of what a company can expect to face in the market among its competitors, prospective customers, and partners.

Brands are moving from pureplay to phygital offerings to capture wider audiences and enhance their purchasing experience

Why prioritising human-centric interactions is essential for businesses striving to meet evolving customer expectations.

Increasingly becoming the definition of convenience, social media is a trend to stay for the foreseeable future. With its expanding space in our lives, it is now a platform for customers to talk about brand experiences with the world. Brands that don’t enable a seamless social media customer service strategy are bound to see the consequences.