Many organisations are investing heavily in artificial intelligence to improve customer experience, but fragmented data, siloed systems and outdated infrastructure are preventing AI from delivering truly connected omnichannel CX.
A recent report suggests that 24% of respondents feel AI created more coordination work, 22% reported lost context during handoffs, and 20% saw requests routed incorrectly.
Behind every great customer experience is an engaged employee. Anastasiya Golovatenko, Account Director at Sherpa Communications, explores how leadership, purpose, and everyday behaviours shape the EX–CX connection, and why happier teams consistently deliver better business outcomes.
Learn how AI and automation transform customer service, improve agent productivity, reduce support volume, and increase customer happiness.
In Forrester’s latest report on the future of the European market, there’s a concerning prediction. In 2023, the analyst firm estimates that one in five customer experience (CX) programmes will disappear if they cannot prove their return on investment (ROI). At the same time, ten per cent of projects will become stronger than ever. Here, […]
A drastic reduction in media spending can lead to a decrease in market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We asked the experts how to navigate the slowdown and look for hidden opportunities. Value and cost are not the same things. Value is subjective and determined by […]
Customers experience a brand across multiple touchpoints and at various stages of a buying journey. An omnichannel experience is not only expected by 90% of customers, a cohesive, valuable experience can pay off in spades: Adobe found that companies with the strongest omnichannel customer engagement strategies enjoy a 10% YOY growth, a 10% increase in […]
Discover how to harness the power of customer service management (CSM) to create a future-proof customer service strategy. From resolving issues to optimising processes, learn how to drive a better customer experience in an experience economy.
ChatGPT burst onto the scene in November 2022 — and the hype around it shows no sign of fading. But will generative AI really revolutionise digital customer experiences? When OpenAI released ChatGPT, it took the internet by storm. This AI chatbot can produce poetry, write code, draft essays, come up with recipes, and provide a […]
Better customer experiences are more likely to lead to faster revenue growth for brands than poorer CX experiences do. The key to discovering how your brand can best provide the CX people want is to analyse customer feedback to understand demands, expectations, preferences, and how customers view their experiences. Businesses prioritising customer experience outperform their […]
