Small businesses recognise the value of digital marketing, but lack the necessary budget and resources to maximise their efforts, according to a new survey. Almost one-third of small businesses (31 per cent) concentrate their digital marketing efforts on increasing sales, but most aren’t prioritising engaging current customers. This data comes from a new survey by […]
Customer Relationship Management (CRM)resonated for almost two decades, however, it is time to move ahead Today, marketers are striving to give customers a superlative ‘experience’ and not just manage the ‘relationship’. Enter CXM Exit CRM. Marketing can no longer operate in silos. CX-driven marketing requires behavioural data (social, web, media), CRM, After-sales, Financing, and so […]
Marketing Technology platforms are becoming the core of the marketing world today. In some cases, marketing activities have been delegated to MarTech stacks. In many others, it is touted as a differentiator. Right? Wrong? Alternatively, a mix of both? Well, the judgement is still out. The fact is MarTech stacks are here to stay. However, […]
Braze was previously named a leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017. Braze, the leading global customer engagement platform, announced that Forrester named the company in the “Now Tech: Cross-Channel Campaign Management Report.” The report is an overview of 42 vendors across 15 different functional capabilities, putting them into three segments. In […]
