With artificial intelligence (AI) deepening impact on the digital landscape, there is a general concern about marketer’s redundancy. To boost their marketing performance, companies are investing heavily in AI without actually considering the full implications. Marketing involves three approaches towards the audience – connection, attention and trust. Turning attention into a promise and a promise into […]
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers To help organisations create experiences that build, protect, and differentiate their brands, Oracle announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising […]
Zynstra report claims that 96% of c-store directors and IT managers agreed that if it was easier to implement new applications and services, they would do it more often. Zynstra, the leading provider of purpose-built software powering the retail edge, released its C-Store Technology Insight Report, which identifies the key priorities and obstacles c-store retailers […]
HubSpot announced the launch of a new app marketplace that features hundreds of third-party tools that HubSpot users can integrate with their accounts. Businesses can now discover new integrations and connect their tools, teams, processes, and data with a single, connected system. “We’re dedicated to delivering an open platform that makes it easy for our […]
Implements hybrid cloud strategy that leverages containers, microservices to drive digital transformation while keeping data secured in a private cloud. IBM announced that Primerica, Inc., a leading insurance and financial services company, has turned to IBM to help accelerate innovation and modernize their internal and customer-facing application development in a hybrid cloud environment. Insurance providers […]
The new capability automatically scores important interactions, profiling individual preference for use in targeting and experience delivery. Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of Affinity-Based Personalization – a new capability allowing brands to leverage automatically generated user affinity profiles to easily build a new class of user segments and deliver highly-targeted experiences across channels. […]
It takes a great deal for technology so nascent to become an indispensable tool for businesses. Within a decade, Blockchain has proven itself as a key player in the global economy that can achieve tangible business outcomes. Lately, Middle East too has risen to the challenge of adopting Blockchain in its mainstream marketing efforts. The […]
Kaltura’s Video Platform as a Service will power video experiences and workflows driven through Oracle Content & Experience Oracle and Kaltura, the leading video cloud provider, announced that Oracle will OEM the Kaltura Video Platform as a Service (VPaaS). This partnership enables Oracle to add advanced, rich media capabilities to its cloud products, including interactive […]
Leanplum, the leading multi-channel engagement platform, announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Mobile phones are […]
A new retail report based on a survey conducted by CFI Group and Radial shows that today’s shoppers expect easy and immediate chat assistance online and flexible delivery options that fit into their busy schedules. Live online chat during an online purchase has become ubiquitous. In fact, 25% of online retail customers reported they had used chat at least three separate […]
