Customer Experience

Steve Tan, VP & General Manager, EMEA/APAC at Airship discusses strategies to drive long-term customer loyalty, and maximise the business impact of mobile apps.

Nurcan Bicakci Arcan, an experienced CMO and board member, talks to Martechvibe about the challenges and future trends in the digital commerce industry.

While app downloads are important, they only matter if people convert and do so repeatedly. How can brands ensure a sticky app experience that brings the customers back for more?

In the electronics industry, customer expectations evolve rapidly. Staying attuned to these changes, especially in a diverse and dynamic market like Turkey is a significant challenge, says Erbil Topgül, Director of Customer Service at Samsung Türkiye.

AI uses advanced algorithms to read customer data and personalise product recommendations, thereby enhancing the product discovery process.

Around 76% of consumers across the UAE believe that GenAI will be a major game-changer in the next five years, but remain sceptical about the value it will deliver, Alteryx reveals.

Ramadan is when the usage and adoption of online technologies reach a crescendo in the Middle East. It is the time of the year when people are more inclined to buy new products and indulge in gifting. How are brands getting into the spirit of the season?

Adobe's President of EMEA says new regional headquarters in Riyadh will help it serve the growing demand for digital customer experiences and creative solutions in the region.

How non-banking players, like neobanks and fintechs, lead digital disruption in finance. Explore tech-driven solutions, global fintech-as-a-service rise, and the challenge traditional banks face.

Artificial intelligence is woven into the fabric of modern life. It decides which tweets appear on your Twitter feed and recommends YouTube videos for you to watch. AI is involved when Google adjusts your route to follow the fastest way home or shows an ad for the Bluetooth headphones you’ve been dreaming about. The popularity […]