7 hours agoSitecore’s acquisition of Scrunch enables marketers to shape brand visibility in AI search by combining insights from ‘answer engines’ with omnichannel content optimisation.
7 hours agoMoEngage is also opening up to the enterprise AI stack via an MCP server, so customers can use AI tools to access MoEngage data and tools or to build external AI agents.
7 hours agoThe partnership accelerates InMobi Advertising’s broader Ad Experiences strategy, which packages inventory, targeting, and measurement into outcome-engineered solutions.
7 hours agoAt the core of Sentiment Hub is Brandi AI’s proprietary scoring algorithm, which measures market-category ownership and AI-generated brand sentiment over time.
8 hours agoMany enterprise marketers are treating GEO as a content challenge, but success in AI search increasingly depends on execution speed, operational agility, and third-party visibility rather than content volume alone.
a day agoBuilt on Zoom’s system of action vision, ZoomMate connects live conversational context to agentic search, workflow execution, custom agents, and AI content creation.
a day agoThe Loomi Marketing Agent understands customers, not just segments, delivering the kind of personalised engagement that earns loyalty beyond the first click.
