Zero-effort convenience

Latest

Martech

Zero-effort Convenience Has Become a Commodity

This a new phase, but I also believe that we are evolving towards a world where this ultimate, zero-effort convenience has become a commodity.

Steven Van Belleghem

June 06, 2023

Showing 1-1 of 1

Advanced Search

Latest Stories

Meet the Marketing Leaders of Singapore’s Leading Digital-First Brands

a day ago Marketers in Singapore are at the forefront of technological innovation, embracing a digital-first mindset to engage consumers effectively. Here are our top picks.

Voxtron Debuts Voxvantage

a day ago By harnessing the capabilities of AI, Voxvantage enables businesses to anticipate customer needs, personalise interactions, and drive operational efficiency, ultimately enhancing customer satisfaction and loyalty.

SingPost and Lithuania Post Sign Pact

a day ago Under the agreement, both parties will explore opportunities in postal and express delivery sectors, such as regulatory and market insights, ecommerce & logistics, etc.

Infosys and SAP Emarsys Join Forces

a day ago The collaboration will help enterprises create high impact marketing campaigns to boost revenue growth and customer experience by leveraging Emarsys’ customer engagement platform.

Reliance Retail and ASOS Form Strategic Partnership

a day ago This collaboration between Reliance Retail and ASOS is set to transform the retail fashion scene in India, providing consumers with easy access to the latest global trends through a variety of retail channels.

Ooredoo Kuwait Introduces Tabby

a day ago This integration represents another milestone in Ooredoo Kuwait's ongoing efforts to elevate customer satisfaction and convenience.

Pepsodent Debuts Behind Every Smile of Indonesia Campaign

2 days ago The campaign highlights authentic portrayals of Indonesians’ tenacity and fortitude, especially during the COVID-19 outbreak and difficult economic times.

Chatime Announces Brand Refresh with Cup of Joy

2 days ago The brand refresh captures the vibrant, youthful spirit of the company and appeals to Gen Z around the world, seeking opportunities to create and celebrate in their everyday lives.

Deloitte Digital Introduces CreativEdge

2 days ago Deloitte Digital’s latest innovation, CreativEdge, is designed to empower marketing teams with the capabilities of GenAI for content creation.

Havas Acquires Liquid

2 days ago The addition of Liquid builds upon Havas’ investment in the Middle East through its partnership with Chalhoub Group.