YouTube and Instagram rank the highest when Gen Zers are asked what social media platforms they are currently using, followed by Snapchat and then TikTok, according to research undertaken by Joy Ventures and getWizer to track Gen Z’s social media habits. The research was conducted in the US during March 2021, among a representative sample […]
Understanding the creator economy and the revenue rigmarole will help markets to gauge the impact on brands and pivot efforts Twenty-three-year-old Noor Naim kicked off her YouTube career in 2014 with a vlog entitled What’s in my iPhone. Since then, the Iraqi influencer has become synonymous with her handle Noor Stars. Noor has more than […]
UK startup Stornaway.io released the world’s first game engine for YouTube, allowing filmmakers, game producers and YouTubers to make interactive films and Full Motion Video games on YouTube.com. The YouTube game engine is an extension of Stornaway.io’s editing platform for interactive experiences, which launched in 2020 and is being used by thousands of creators in […]
Can you choose to ignore a consumer demographic that is three billion strong? No. This comprises the gamer community across the world. Whether a person plays chess online or is an avid gamer participating in multi-player esports tournaments, this group of people are technologically smart and are deemed high-value consumers by marketers worldwide. So how […]
Groopview, the latest advancement in group-viewing technology, unveiled the first-of-its-kind collaborative social viewing app, for users to discover and enjoy YouTube content through a unique interactive viewing experience. Now, iOS and Android users can host virtual family rooms, get-togethers with friends, family and co-workers all viewing millions of free videos. Founded by Delmond Newton in […]
YouTube continues to grow at a torrid pace, with any sign of pandemic slowdown seemingly behind it. The Google-owned video platform brought in more than $6 billion in advertising revenue in the first quarter of 2021, according to the quarterly earnings report of parent company Alphabet. That is up from $4 billion in the same […]
Google and Univision, the leading Spanish-language content and media company in the United States, announced a new, multi-year, strategic partnership to accelerate growth across Univision’s portfolio of media and content properties, providing solutions that will enable it to build the media company of tomorrow. Google Cloud will help drive Univision’s digital transformation, deepening the media […]
YouTube is known for its experimentation and new features, and the latest feature that is getting tested will boost shopping and advertising opportunities on the video-sharing platform. YouTube’s development team has been working on a way to detect featured products in the video. The detection system was exhibited as an experiment to YouTube viewers in […]
Telling a story visually is often far more effective than the written word. And there is no better platform for video marketing than YouTube. And with a smartphone, tripod, and editing software, video content doesn’t need to be an expensive proposition. The tourism industry was hit hardest hit last year, with holidays being the last […]
Video ad content is one of the most powerful tools to connect with your audience. YouTube alone has over a billion users; that’s almost one-third of online users. It is the world’s second-largest search engine where users collectively watch over 46,000 years of content each year. But that’s not all, according to reports, 81% of consumers purchase a product or […]
