34 per cent of YouTube views occur on connected TVs, brands and programmatic buyers now can curate custom TV genres that mimic traditional programming VuePlanner, a contextual, data-driven YouTube campaign performance solution, announced the extension of its capabilities to connected TV (CTV) on the entertainment platform. “As we launch for CTV, there are nearly 5 […]
MediaKits launched its first of its kind platform for creators to develop a custom media kit online with real-time data and analytics. MediaKits plugs into the API’s of all social platforms: Facebook, Instagram, YouTube, and Twitter, and soon it will be integrating with Spotify, LinkedIn, TikTok, Snapchat, SoundCloud, and more. MediaKits pulls real-time data on numbers […]
Canada’s eCommerce giant Shopify Inc. is partnering with TikTok to work on a feature that would let shoppers buy directly from the social media app. Shopify merchants who have a TikTok business account would soon be able to add a shopping tab to their profiles for the first time ever, the company said in a blog post. The pilot version […]
Red Seer Consulting recently published their research on MENA’s digital media environment. Following an era of Facebook and Youtube, and more recently the image phase in the form of Instagram and SnapChat, the strategic research consultancy experts deem short-form video content to be the next big thing. Last year, online users increased their time spent […]
After Apple and Facebook, Google has now introduced new child safety features on its platforms. While Facebook made changes to its advertising algorithms, and Apple is going to use automated tools to scan for child sexual abuse material (CSAM), Google’s changes are more widespread, including changes to its policies. The company will limit advertising capabilities […]
The Qatar National Tourism Council (QNTC) partners with HeraSoft and VIAFONE to implement the first incorruptible solution for the largest mall sweepstakes in the world. The sweepstakes chat application, sponsored by QNTC, successfully launched its pilot at the Doha City Raffle, which live streamed on YouTube on April 9th. As part of the Shop Qatar […]
It may have taken 16 years, but YouTube is finally growing up, at least in terms of being a viable growth driver for the world’s largest search engine, Google, and its parent company Alphabet. For the three months ending June 30, the online video sharing and social media platform booked its highest revenues ever, delivering […]
Netflix confirmed that it’ll expand into video games, starting with ad-free games for mobile devices like phones and tablets available on its existing service at no added cost to subscribers. In its biggest expansion into a new kind of entertainment since it started streaming in 2007 and released its first original show in 2012, Netflix […]
GoDaddy Inc. announced an integration with Google which allows GoDaddy customers a way to get discovered across Google surfaces from GoDaddy’s Online Store. This expansion to GoDaddy’s current Google offering will make it easy for customers to scale their businesses and reach millions of new shoppers via Google. Without leaving their GoDaddy Online Store, customers […]
Earlier this year, YouTube launched Shorts, the platform’s attempt to take on TikTok, the popular short-form video app. The beta roll-out took place in India and parts of the US. Unlike TikTok, YouTube Shorts is not a standalone service. You won’t find a YouTube Shorts app in the App Store or on Google Play. YouTube […]
