The UAE is set to lead the world in the market for fifth-generation (5G) telecom services, with the majority of the consumers showing a huge appetite for wireless technology, according to the latest research report by YouGov, International Telco Report 2021. The market research firm found that 54 per cent of UAE consumers are willing […]
Sitecore the global leader in digital experience management software, recently announced that 89 per cent of customers in the UAE, and 91 per cent of customers in the Middle East and North Africa, have become digital converts since the pandemic and want to keep buying everything online. The research, conducted by YouGov MENA, surveyed more […]
Consumer appetite for digital banking services continues to grow in Gulf Cooperation Council (GCC) countries, accelerated further by the COVID-19 pandemic, according to a new survey conducted by Backbase with YouGov. 77 per cent of respondents in the GCC access digital banking services at least once a week 44 per cent are willing to switch […]
YouGov analysis reveals Emirates, Adidas and iPhone top the list of most recommended brands in the UAE, Saudi Arabia and Egypt, respectively. The rankings are based on YouGov BrandIndex’s positive Recommend score, which measures the percentage of a brand’s customers who would recommend it to a friend or colleague. Every brand in our Rankings has […]
Data analytics firm Yougov has acquired open banking start-up Lean App to help improve its services with financial transaction data. Lean App has been acquired by Yougov on a three year earn-out, tied to enriching and expanding the research company’s data in the UK and the US. Lean App’s founders – Luke Dugdale, Tom Stuart, […]
