Wurl

This drives strong conversion rates, high engagement, and increased retention – resulting in return on advertising spend (ROAS) never before seen on CTV.

AppLovin, a marketing platform provider, has acquired Wurl, a streaming TV company, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the connected TV market. “We are excited to complete the acquisition of Wurl and provide advertisers with a seamless way to enter the rapidly growing CTV market,” […]