WideOrbit

WO Media Sales, to create a cohesive media ecosystem that centralises sales operations and eliminates redundancies across the entire sales process, digital and linear. WideOrbit, a linear and digital inventory and revenue workflow management provider, announced the launch of WO Fusion, a next-generation sales platform that creates a scalable application for broadcast TV and radio, […]

With a data footprint combining digital and linear TV viewership with advanced audience insights, Comscore continues its winning streak of expanded partnerships and product launches. Media will never be the same, and neither will its currency, says Comscore.  Media disruption has overturned the way marketers and advertisers connect with their target audiences to drive growth. […]