AirTerra is an innovative logistics company with the capability to deliver packages more quickly, with greater reliability and at lower cost for brands and retailers. According to AirTerra’s leadership team – a group of experienced supply chain industry veterans – the company delivers parcel carrier diversity with a simplified model to provide capacity and flexibility […]
Our smartphones, tablets and social media accounts are beaming out information about us: where we’ve been, what we’ve been doing, our likes, preferences. Right now, data is seemingly everywhere. So, what does this mean for marketing professionals? Everything. Data can transform marketing initiatives from guesses to strategically focused campaigns. But that transformation can happen if […]
Yottaa published the Site Speed Standard, a new online benchmark that measures the experience and conversion impact of site speed on eCommerce sites, drawing on the shopping activity of more than 25 billion page views across 200 leading retailers. The Site Speed Standard is the industry’s first interactive database for data directly related to the […]
Media solution provider Brand Networks announced the expansion of Snapchat‘s API capabilities to enable a business presence on the popular social channel at a multi-location retailer’s store level. By leveraging existing partnerships and direct integrations, Brand Networks has built a technology solution that enables a brand to develop Snap content that is automatically published as […]
A perfect email marketing strategy encourages more signups to product, increment in website traffic, and improvement in ROI. Email marketing may have changed a lot over the last few years, but one thing remains the same — it works. Still, many enterprises fail to connect with their audience through email. If email is an effective […]
Retail giant Walmart announced it’s acquiring Tel Aviv-based startup Zeekit, which allows consumers to virtually “try on” clothing when shopping online. The company leverages a combination of real-time image processing, computer vision, deep learning and other AI technology to show shoppers how they would look in an item by way of a simulation that takes […]
Walmart Connect, formerly Walmart Media Group, is growing its offerings to provide unparalleled opportunities for partners to accelerate their connection to customers in a closed-loop, omnichannel environment. The business is growing fast and poised to become a top ten advertising platform Walmart announced an expanded vision and new name for its media business, now called […]
