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Zefr Launches Atrium which Provides Advertisers with Fully Transparent Brand Safety
Zefr, the global provider of brand suitability across walled gardens, announced the global availability of Atrium, a new measurement suite that gives marketers a fully transparent view into their post-campaign performance and insights across walled gardens. Rather than measurement solutions that are focused on the open web and text-based, Atrium is foundationally built for marketers […]
