VideoAmp

The VideoAmp platform generates tactical recommendations for media plans based on measurement data.

VideoAmp, an advertising measurement and optimisation platform provider, has released Second-by-Second Ads Viewership better to assess advertiser performance and benchmark against program averages. Leveraging actualised results with inputs from TV viewership data across more than 39 million homes, advertisers and publishers gain access to second-by-second commercial performance data. Publishers can demonstrate how advertiser reach builds […]