Vibha Thusu, Global Head of Marketing and Communications at HIMEL, speaks about differential points in the customer journey for her brand HIMEL. Various dimensions of the customer base for HIMEL, comprising electricians, contractors, or original equipment manufacturers are still on the periphery of engagement on digital channels. Thusu is a strategic marketing communications leader, passionate […]
Martechvibe asked six martech leaders how they are designing strategies to woo Gen Z and Millennials – the most demanding customers with the highest potential to be brand advocates and ambassadors. Move over Millennials, Generation Z is now the group forming most brands’ target markets. Gen Z is a technology-native cohort with no tolerance for […]
With only a few weeks to go until the CX NXT’s UAE edition, Martechvibe highlights the global and regional CX experts that will be headlining the summit. The in-person summit will take place on November 16 and 17, 2022, at Dubai Marina, UAE. The summit will cover a wide range of topics, including customer experience, […]
