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Viant Integrates with Publica by IAS to Expand Premium CTV Access
Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.
Advertisers gain a more direct path via Viant’s Direct Access to high-quality streaming inventory from Publica publishers.
Viant Publisher Solutions features SupplyIQ, forming a unified framework focused on improving signal fidelity, supply path efficiency, audience addressability, and content intelligence.