user engagement

Hoopla is an app that helps families build healthy habits. We spoke to founder & CEO Jacqueline Perrottet about navigating user engagement and behaviour change.

AI and ML improve video OTT streaming, personalisation, and viewer experience. Learn how content recommendations, quality optimisation, predictive analytics, and personalised user interfaces enhance user engagement and retention for OTT platforms.

Gamification marketing has proven to be a successful strategy with B2C brands over the decades. Humans are wired to enjoy playing games to survive or be a competitive winner. For decades, brands have taken advantage of this addiction in their marketing strategies. The ultimate goal is to acquire new customers, so while website banners and […]

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa, and Turkey) region, has elevated its customer-centric marketing strategy by delivering 1-to-1 personalised customer experiences via its website.  The company achieved this using Lemnisk, a real-time personalisation solution built on an intelligent and secure Customer Data Platform (CDP). As customers make digital […]

SEMrush, a leading online visibility management and content marketing SaaS platform announced today that ImpactHero, its content analytics tool, is now available.  This new solution will enable customers to maximise their websites’ content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state […]