Interviews
OOH Advertising Evolving From An Upper Funnel Tactic To The Middle Funnel
With the use of technology and data, out-of-home advertising has become more measurable, l, performance-based strategy, says James Heller CEO and Co-Founder, Wrapify, in an exclusive interview. How can B2B marketers leverage OOH advertising to reach decision-makers? James Heller: Traditionally, out-of-home (OOH) advertising has been a consumer marketing tactic. But now, with the use of […]
