Mason Tay shares how brands can scale globally by balancing localisation, data-driven personalisation, and community-led growth while navigating fragmented markets and diverse consumer behaviours.
ZeMing Chan explains how multi-layered user insights, creative experimentation, and iterative validation improve product hit rates and drive meaningful customer engagement.
Leaders from gaming, fintech, ecommerce, streaming, and UX explored what it truly takes to build habit-forming, personalised apps that drive long-term engagement and sustainable growth.
Roberto Andrès Louback talks about building brand trust through consistency, avoiding attribution errors by separating correlation from causation, and how AI models and agents are transforming creative optimisation and marketing experimentation.
Leaders from banking, wealth management, and marketing explored how marketers can move beyond vanity metrics, align teams around meaningful KPIs, and balance short-term performance with long-term customer value.
Lorenzo Rossi talks about navigating rising acquisition costs, avoiding metric confusion, leveraging creative testing for growth, and why diversification, localisation, and full-funnel optimisation are essential for sustainable mobile app scaling.
Leaders from consumer tech, product, marketing, and AI shared how community-driven thinking, smarter attribution, and practical AI adoption are reshaping sustainable mobile app growth in an era of constant disruption.
Onur Alp Soner talks about why data ownership is a strategic growth advantage, how marketing and product roles are converging, and why real-time analytics and AI-powered personalisation will shape adaptive digital experiences.
Laurens Jansen explains how Polarsteps balances product-led growth with performance marketing, why authentic UGC matters more than scale, and how seasonality shapes growth priorities in modern consumer apps.
Alvaro shares how adaptability, local market understanding, and data-led decision-making help Trip.com bridge the gap between travel inspiration and booking, while building long-term brand value across diverse markets.
